The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Non-Profit
Award
Agency
Client
Title
Category
Annual ID
EVERYTHING THEY DIDN’T TELL YOU
Agency: Area 23, an IPG Health Company / New York
Client: Black Women for Wellness LA Category: Books / Booklets / Brochures
Joaquin's First School Shooting
Agency: BCW + Change the Ref
Client: Change the Ref Category: Books / Booklets / Brochures
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Books / Booklets / Brochures
What No One Tells You When You're Expecting
Agency: Courage / Toronto + North York General Foundation / North York + Middle Child / Toronto
Client: North York General Foundation Category: Books / Booklets / Brochures
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Use of Technology
The Hot Resignation
Agency: TBWA\Health Collective + Snyder
Client: TBWA\Health Collective Category: Social Channel / Single Platform
Nordiska museet
Agency: Bold Scandinavia NoA / Stockholm
Client: Nordiska museet Category: Brand Identity / Rebranding
Rebrand for ROM, Canada’s Largest Museum
Agency: Leo Burnett / Toronto + Colophon Foundry / London
Client: Royal Ontario Museum (ROM) Category: Brand Identity / Rebranding
Renewing a New York Institution
Agency: Wolff Olins
Client: New York Botanical Garden Category: Brand Identity / Rebranding
Toledo Museum of Art Rebrand
Agency: Lafayette American / Detroit + Paolo Catalla, Semi:Formal / Ferndale + Madhouse / Toledo + Toledo Museum of Art / Toledo
Client: Toledo Museum of Art Category: Brand Identity / Rebranding
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client: UFCSPA Category: In-Market / Digital Product
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Craft / Data-Driven Personalization
LIVEBRATOR
Agency: BBDO Nordics / Stockholm + Alster / Stockholm + HOUSE Agency / Stockholm
Client: RFSU Category: Experiential Audio
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS Category: Experiential / Hybrid Events
Major Debt
Agency: No Fixed Address / Toronto + The Student Debt Crisis Center
Client: Student Debt Crisis Center Category: Physical Products & Apparel
Critics Welcome - 3D
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Posters / Single
Critics Welcome - Pink
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Posters / Single
Critics Welcome - Triumph
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Posters / Single
Change The Ending
Agency: Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client: Alzheimer's Research UK Category: Cinema Advertising
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Cinematography / Series
RESISTRUMENTS
Agency: Jung von Matt AG / Hamburg
Client: ArtHelps Category: Music Adaptation / Instrumental
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Out of Home for Good
Cry for The Law
Agency: LOLA-MULLENLOWE S.L.U / Madrid + McNulty
Client: Teta&Teta Category: Out of Home for Good
Out of Homes
Agency: VML / Casablanca + Jood / Casablanca
Client: JOOD Category: Out of Home for Good
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI Category: Out of Home for Good
Donate Siren
Agency: VML / Mexico City
Client: The Mexican Red Cross Category: Experiential Radio & Audio
Save Someone
Agency: adam&eveDDB New York + Gift of Life / New York + Unsaid Studio / New York City + Chromista / New York City
Client: Gift of Life Marrow Registry Category: Out of Home
Let´s Change the Story
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client: LALCEC Category: Events & Experiential
Open All Ages
Agency: Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client: Shanghai Science and Technology Elderly Service Center Category: Events & Experiential
The homeless recruiters
Agency: VML / Paris
Client: The Salvation Army Category: Events & Experiential
Parkscapes vol.3
Agency: LG2 / Montreal
Client: Community Music Schools of Toronto and Kingsway Music Library Category: Posters / Series
THE BIGGER DRAW
Agency: Jung von Matt AG / Hamburg + Hamburg Marketing GmbH + segmenta communications GmbH
Client: Hamburg Marketing GmbH Category: Experiential & Installations / Brand Installations
Soul Gym
Agency: Accenture Song / Iberia + Tabaco / Madrid
Client: Babies Uganda Category: Low Budget
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon Category: Branded Entertainment for Good
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Branded Entertainment for Good
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Branded Entertainment for Good
#vote16
Agency: HeimatTBWA / Berlin + votesixteen e.V.
Client: votesixteen e.V. Category: Active Engagement / Call to Action
H.A.N.S. - The Hateful Audio Notification Service
Agency: Philipp und Keuntje / Hamburg + fischerAppelt, relations / Hamburg + www.cake.work / Berlin
Client: Laut gegen Nazis Category: Active Engagement / Call to Action
Driving While Black
Agency: Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client: Courageous Conversation Global Foundation Category: Integrated / Omnichannel Campaigns for Good
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation Category: Integrated / Omnichannel Campaigns for Good
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Integrated / Omnichannel Campaigns for Good
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Integrated / Omnichannel Campaigns for Good
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Integrated / Omnichannel Campaigns for Good
Award:
2024 Print & Promotional Merit Award
Agency:
Area 23, an IPG Health Company / New York
Client:
Black Women for Wellness LA
Title:
EVERYTHING THEY DIDN’T TELL YOU
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT051M
Award:
2024 Print & Promotional Merit Award
Agency:
BCW + Change the Ref
Client:
Change the Ref
Title:
Joaquin's First School Shooting
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT052M
Award:
2024 Print & Promotional Merit Award
Agency:
Klick Health / Toronto + Halley Sound / São Paulo
Client:
podHER
Title:
The Congregation
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT053M
Award:
2024 Print & Promotional Merit Award
Agency:
Courage / Toronto + North York General Foundation / North York + Middle Child / Toronto
Client:
North York General Foundation
Title:
What No One Tells You When You're Expecting
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT055M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Use of Technology
Annual ID:
OS24_IC024M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Use of Technology
Annual ID:
OS24_IC026M
Award:
2024 Social Media Merit Award
Agency:
TBWA\Health Collective + Snyder
Client:
TBWA\Health Collective
Title:
The Hot Resignation
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM045M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Low Budget
Annual ID:
OS24_MI121M
Award:
2024 Design Merit Award
Agency:
Bold Scandinavia NoA / Stockholm
Client:
Nordiska museet
Title:
Nordiska museet
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE068M
Award:
2024 Design Merit Award
Agency:
Leo Burnett / Toronto + Colophon Foundry / London
Client:
Royal Ontario Museum (ROM)
Title:
Rebrand for ROM, Canada’s Largest Museum
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE069M
Award:
2024 Design Merit Award
Agency:
Wolff Olins
Client:
New York Botanical Garden
Title:
Renewing a New York Institution
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE070M
Award:
2024 Design Merit Award
Agency:
Lafayette American / Detroit + Paolo Catalla, Semi:Formal / Ferndale + Madhouse / Toledo + Toledo Museum of Art / Toledo
Client:
Toledo Museum of Art
Title:
Toledo Museum of Art Rebrand
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE071M
Award:
2024 IP & Product Design Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client:
UFCSPA
Title:
bAIgrapher
Category:
In-Market / Digital Product
Annual ID:
OS24_IP018M
Award:
2024 Direct Marketing Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Craft / Data-Driven Personalization
Annual ID:
OS24_DM120M
Award:
2024 Experiential & Immersive Merit Award
Agency:
BBDO Nordics / Stockholm + Alster / Stockholm + HOUSE Agency / Stockholm
Client:
RFSU
Title:
LIVEBRATOR
Category:
Experiential Audio
Annual ID:
OS24_EX063M
Award:
2024 Branded Entertainment Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
WITH ALS
Title:
Project Humanity
Category:
Experiential / Hybrid Events
Annual ID:
OS24_BE062M
Award:
2024 Print & Promotional Merit Award
Agency:
No Fixed Address / Toronto + The Student Debt Crisis Center
Client:
Student Debt Crisis Center
Title:
Major Debt
Category:
Physical Products & Apparel
Annual ID:
OS24_PT057M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - 3D
Category:
Posters / Single
Annual ID:
OS24_PT040M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - Pink
Category:
Posters / Single
Annual ID:
OS24_PT041M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - Triumph
Category:
Posters / Single
Annual ID:
OS24_PT042M
Award:
2024 Film & Video Merit Award
Agency:
Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Cinema Advertising
Annual ID:
OS24_FI087M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Cinematography / Series
Annual ID:
OS24_MI083M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
ArtHelps
Title:
RESISTRUMENTS
Category:
Music Adaptation / Instrumental
Annual ID:
OS24_MS030M
Award:
2024 Out of Home Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Out of Home for Good
Annual ID:
OS24_OH080M
Award:
2024 Out of Home Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + McNulty
Client:
Teta&Teta
Title:
Cry for The Law
Category:
Out of Home for Good
Annual ID:
OS24_OH082M
Award:
2024 Out of Home Merit Award
Agency:
VML / Casablanca + Jood / Casablanca
Client:
JOOD
Title:
Out of Homes
Category:
Out of Home for Good
Annual ID:
OS24_OH084M
Award:
2024 Out of Home Merit Award
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Out of Home for Good
Annual ID:
OS24_OH085M
Award:
2024 Out of Home Merit Award
Agency:
DM9 / São Paulo + Hungry Man / São Paulo
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Out of Home for Good
Annual ID:
OS24_OH086M
Award:
2024 Radio & Audio-First Merit Award
Agency:
VML / Mexico City
Client:
The Mexican Red Cross
Title:
Donate Siren
Category:
Experiential Radio & Audio
Annual ID:
OS24_RA021M
Award:
2024 Health & Wellness Merit Award
Agency:
adam&eveDDB New York + Gift of Life / New York + Unsaid Studio / New York City + Chromista / New York City
Client:
Gift of Life Marrow Registry
Title:
Save Someone
Category:
Out of Home
Annual ID:
OS24_HW063M
Award:
2024 Public Relations Merit Award
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client:
LALCEC
Title:
Let´s Change the Story
Category:
Events & Experiential
Annual ID:
OS24_PR036M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client:
Shanghai Science and Technology Elderly Service Center
Title:
Open All Ages
Category:
Events & Experiential
Annual ID:
OS24_PR037M
Award:
2024 Public Relations Merit Award
Agency:
VML / Paris
Client:
The Salvation Army
Title:
The homeless recruiters
Category:
Events & Experiential
Annual ID:
OS24_PR043M
Award:
2024 Design Merit Award
Agency:
LG2 / Montreal
Client:
Community Music Schools of Toronto and Kingsway Music Library
Title:
Parkscapes vol.3
Category:
Posters / Series
Annual ID:
OS24_DE107M
Award:
2024 Out of Home Merit Award
Agency:
Jung von Matt AG / Hamburg + Hamburg Marketing GmbH + segmenta communications GmbH
Client:
Hamburg Marketing GmbH
Title:
THE BIGGER DRAW
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH072M
Award:
2024 Film & Video Merit Award
Agency:
Accenture Song / Iberia + Tabaco / Madrid
Client:
Babies Uganda
Title:
Soul Gym
Category:
Low Budget
Annual ID:
OS24_FI095M
Award:
2024 Branded Entertainment Merit Award
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE068M
Award:
2024 Branded Entertainment Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE070M
Award:
2024 Branded Entertainment Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE071M
Award:
2024 Social Media Merit Award
Agency:
HeimatTBWA / Berlin + votesixteen e.V.
Client:
votesixteen e.V.
Title:
#vote16
Category:
Active Engagement / Call to Action
Annual ID:
OS24_SM075M
Award:
2024 Social Media Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt, relations / Hamburg + www.cake.work / Berlin
Client:
Laut gegen Nazis
Title:
H.A.N.S. - The Hateful Audio Notification Service
Category:
Active Engagement / Call to Action
Annual ID:
OS24_SM077M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client:
Courageous Conversation Global Foundation
Title:
Driving While Black
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG039M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG043M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG045M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG047M